It is no secret that our television-obsessed president is absolutely consumed with ratings so this news will likely not be received well.
According to Nielsen, President Donald Trump’s much-hyped return to 60 Minutes after a near two-year absence was met with a collective meh. The most-watched news program on television attracted a middling 1.8 rating among the 18-49 demographic and 11.3 million total viewers.
While this made the CBS news magazine the most-watched non-NFL program on Sunday, this also represented a 43 percent drop in total viewership and 47 percent in the demo compared to Trump’s November 2016 interview. That broadcast drew 20 million viewers overall and a 3.4 demographic rating.
Meanwhile, Trump’s 2016 appearance didn’t enjoy an NFL overrun lead-in. Sunday night’s interview, however, was gifted a football overrun of 14.39 million total viewers and a 3.6 demo rating. (One wonders why football fans would tune out this president? Hmmm…)
Trump’s interview was also down from the last time 60 Minutes received an NFL overrun lead-in. On September 30th, the news show pulled in a 2.2 demographic rating and 13.537 million viewers overall.
In the key 25-54 demographic, the Trump interview nabbed a 2.6 rating, which was down 13 percent from September 30 and 43 percent from the November 2016 appearance.