Bloomberg’s Super Bowl Ad: ‘Mike’s Fighting for Every Child Because You Have A Right to Live’

MSNBC’s Morning Joe aired Democratic presidential candidate Mike Bloomberg’s newest campaign ad on Thursday. The ad will air during the Super Bowl and could go head-to-head with another ad from President Donald Trump. It focused on gun violence.

The commercial features the mother of a boy named George who was shot and killed. Rather than discussing Trump or Bloomberg’s background as Mayor of New York, the ad talks about the gun lobby and places Bloomberg as the one to fight it.

“Lives are being lost every day. It is a national crisis,” George’s mother says. “I heard Mike Bloomberg speak. He’s been in this fight for so long, he heard mothers crying so he started fighting.”

“When I heard Michael was stepping into the ring I thought, now we have a dog in the fight. I know Mike is not afraid of the gun lobby. They’re scared of him, and they should be. Mike’s fighting for every child, because you have a right to live. No one has a right to take your hopes and dreams.”

The ad is unmistakable in its’ power and Bloomberg, who is a billionaire, has the money to broadcast far and wide and wide. It instantly won praise from Morning Joe‘s Mika Brzezinski.

“First of all this is Mike Bloomberg’s – one of his core issues, something he’s been fighting for, gun control, gun control reform, all that, for years even as mayor of New York City, he put money, had a big plan to put money behind candidates across America who were on the right side of this situation,” she said.

Watch the video above, via MSNBC.