MSNBC’s Donny Deutsch: Democrats Should Brand Republicans As ‘The Party Of Assault Weapons’

MSNBC contributor and branding expert Donny Deutsch has some advise for Democrats: tie Republicans to their support for assault weapons. Speaking on Morning Joe on Friday, Deutsch laid out a new plan for Democrats in their fight for gun control.

“I think it’s a moment in time and I think the Democrats need to stand up at this moment,” Deutsch said.

“It’s about assault weapons. Yeah, it’s so ridiculous to talk about — I know it’s, oh, it’s a move on background checks and red flags, that would not have stopped the shootings and the Journal of Surgery and Acute Trauma said that they’ve done a study, that between 2001 and 2017, that 70% of the mass shootings — 70% would not have died if not for assault weapons.”

“That’s the game. And what I don’t understand now from both the human and political point, is 70% support for a ban on assault weapons. Democrats draw a line. The Republican Party, you are the party of assault weapons and we are against it.”

“I find it ironic that the Democrats will push for impeachment and go, we know it’s not politically expedient but ideologically we have to stand by it but they won’t do it when it comes to the assault weapons.”

“Every Democratic candidate should say we’re the party of protection and the Republicans are the party of assault, not only assault weapons but assault on the truth, assault on wages, assault on universal health care.”

“Make them the party of assault. This is a moment in time that leaders step up — I just find that we all go blah blah blah blah blah. It doesn’t matter until we get the assault weapons.”

“Make the Republicans be the party of the assault weapons,” Deutsch went on. “Ask every politician, are you for or against — not a slippery slope question, are you for or against assault weapons? Make them the party of assault.”

Watch the video above, via MSNBC.