MSNBC’s Donny Deutsch: Don’t Say Impeachment, Say ‘Trump Criminal Activity’

MSNBC’s Donny Deutsch has some advise for Democrats: stop using the word ‘impeachment’ and re-brand the issue as criminality instead. Speaking on Morning Joe, Deutsch, who is billed as a branding expert, said that Democrats can successfully change the conversation.

“If Nancy Pelosi is listening, if Chuck Schumer is listening, if Jerry Nadler is listening, if the people running the Democratic Party … here is the playbook,” Deutsch said.

“Right now, there is this conundrum whereas basically, do we impeach? We know that’s a losing proposition, but we know Trump broke the law. So now you have the Democrats. ‘but we have to do something’. Here is the answer, you take it from a binary choice of two lanes, you create a third lane. You take the word impeachment and you change it to criminal activity.”

“You go on the premise of basically, you know what, we know he broke the law, we know he was a criminal as far as obstruction of justice, we know he was a criminal as far as an unindicted co-conspirator. We are going to initiate and continue the ongoing Trump criminal investigations. Trump criminal. Trump criminal investigations.”

“Take the word impeachment away,” Deutsch said. “It’s a losing word, it’s a 30-year-old word that does not help us. Change the discussion. Even Trump says it’s a disgusting word. It’s a disgusting word for Democrats. Ongoing as of tomorrow there will be the ongoing Trump criminal investigations. It will be about taxes, it will be about the Southern District, it will be about philanthropy. There’s already two. You own it.”

“Basically, we know what Mueller said, you take the W, you don’t give it to him. You said Mueller said he obstructed justice, there was criminality there. He couldn’t prosecute because of DOJ, that’s one. We got that. Number two, unindicted co-conspirator. You make Trump say ‘I’m not a criminal’. The word impeachment does not exist, it’s the ongoing Trump criminal activity investigations. There you go.”

Watch the video above, via MSNBC.