Gillette Is Infringing On Men’s Right To Be Toxic

Gillette Is Infringing On Men’s Right To Be Toxic

Disclaimer: this is satire, you Philistine.  Also, ironic use of neo-fascist language ahead, so be warned, and see Appendix for details.


The one world alliance of lizards, feminazis, and cucks is at it again.  This time it’s coming for a deeply honored institution that till recently showed the best of American values: the disposable razor industry.


The recent Gillette ad that addresses notions of toxic masculinity, playing on their old slogan, “the best a man can get,” is, one must admit, a well-constructed piece of advertising.  It efficiently deconstructs the poison of gender normativity, even nodding to the company’s own past participation in its spread. It is both a graceful apology and a marketing coup, creating an emotional appeal to the progressive politics it claims allyship with.  And that is precisely why it must be stopped.

Men of the sort derided by the new ad are the same men who single-handedly constructed modern Western society.  They are the men who build bridges, the ones who, as we have so often said, hunted the mammoth.  And this is how libtard cucks repay them?  This is going to kill masculinity. It’s going to kill real men.  And with real men go Western society as a whole.

And without the glorious masculine traditions of Western society, where would the world be?

Corporate virtue signaling is going to ruin us.  Has the neo-Marxist conspiracy truly gone this far?  Have we really gone so far as to suggest that real men, the men whose toughness protects our society from existential threats such as social justice, cultural exchange, and fine espresso, change their ways and try to be nice and respectful?  Is this what Jesus died for?

Gillette will suffer for this.  They are about to lose the business of all masculine men.  But that won’t be enough, will it?  No. Those of us who have taken the red pill know that the world is quickly degrading into a neo-Marxist hell run by women and non-Westerners.  Well, when the world is burning due to the instability of women’s whims, Gillette will be able to claim full responsibility for its part in the degradation of humanity.  Only then will the punishment be complete.

The worst part of this is, even with a boycott of Gillette razors by real men, our numbers are far too few to sink their cultural Marxist ship for good.  After all, not only will cucks turn out in hordes to betray their fellow men, but we must take into the account that Gillette also makes women’s razors. And red pill women are a breed even rarer than their male counterparts.  Hell, even hairy feminazis will probably buy Gillette razors now, just on principle.

This is a sad, frightening time to be a man in America.  I hope Gillette will be sorry for single-handedly destroying masculinity and Western society, but sadly, I think their SJW brainwashing has already gone too far for them to realize what they have done.  At least, not until it’s too late.

Appendix: I have taken some of this language from the real reactions linked throughout, and some from the misogynist Internet death cult generally referred to as the Manosphere. For more on this issue, see the excellent video by the queen of YouTube, Contrapoints.  Another great source is the blog We Hunted the Mammoth, linked above.

Evangeline Van Houten

Evangeline Van Houten

Daughter of a high school English teacher and an English professor, Evangeline is a survivor of Academia and an aspiring elegant person. She lives in St. Louis with her family and a lot of books.