MSNBC was back on top in primetime Friday night, leading cable news in both total viewership and the key 25-54 demographic. With star Rachel Maddow taking the night off, Joy Reid filled in as guest host for The Rachel Maddow Show and turned in the most-watched cable program of the evening.
According to Nielsen, MSNBC averaged 2.553 million total viewers and 415,000 in the demo during the 8 PM to 11 PM primetime hours Friday night. Fox News placed second in both metrics, drawing 2.193 million viewers overall and 364,000 in the demographic. CNN captured a demo audience of 331,000 and 1.266 million total viewers.
In the 9 AM to 5 PM daytime slot, Fox led the way with 266,000 demo viewers and a total audience of 1.485 million. CNN grabbed a demographic viewership of 226,000 and 921,000 viewers overall. MSNBC delivered 1.266 million total viewers and 185,000 in the key demo.
The Reid-hosted broadcast of Maddow placed first in both total viewership (2.967 million) and the 25-54 category (498,000). Fox News’ Tucker Carlson Tonight took second in total viewers (2.550 million) and third in the demo (415,000).
Fox’s Hannity, which faces off against Maddow at 9 PM, aired a special broadcast and settled for seventh overall in both total viewership (2.263 million) and the key demo (367,000). MSNBC’s The Last Word, guest-hosted by Ali Velshi, placed third in total viewers (2.365 million) and sixth in the demographic (368,000).
The top-rated program on CNN was Cuomo Prime Time, which drew 1.423 million viewers overall and 366,000 in the 25-54 demo.