Why Does MSNBC Hate America? Network Expands ‘Morning Joe’ To Four Excruciating Hours

Mediaite's Joe Concha reported Thursday that MSNBC is getting rid of Jose Diaz-Balart so they can give the morning program an extra hour.

In an exclusive scoop on Thursday, media critic and conservative commentator Joe Concha stated that MSNBC would be giving its morning opinion show, Morning Joe, an additional hour. The program, which already runs three hours each weekday, will now broadcast from 6 AM to 10 AM ET, In order to make room for Morning Joe, MSNBC has decided to kick Jose Diaz-Balart to the curb. Currently, the respected Cuban-American reporter hosts the 9 AM to 11 AM slot on the network.

Over the past few months, MSNBC has been revamping its schedule in order to refocus its network branding away from liberal-based political opinion to more hard news reporting. Since the beginning of this year, we’ve seen shows hosted by Ronan Farrow, Joy Reid, Alex Wagner, Ed Schultz and the young crew of The Cycle get canceled. Last week, Al Sharpton saw his show, PoliticsNation, shuffled off to Sunday morning. Meanwhile, it has been understood that the only programs that aren’t in danger of being moved or axed are Morning Joe, The Rachel Maddow Show and Hardball with Chris Matthews. 

While MSNBC has said it wants to focus more on hard news, giving a political opinion show like Morning Joe four hours seems to fly in the face of that logic. Same goes with giving Meet the Press host Chuck Todd a one-hour late-afternoon broadcast that will also center mostly on Washington politics. While it appears that there will be slightly more hours devoted to actual news broadcasting than in the past, it seems that more of the focus isn’t on being a news channel, but being a more centrist, perhaps even Republican-friendly, network.

But will this all backfire? Giving a substance-free gabfest like Morning Joe four full hours to allow Joe Scarborough to bloviate endlessly seems like a bad idea on the surface. Especially when you consider that the hosts have decided to jump all the way on the Donald Trump bandwagon, allowing the real estate mogul and whining six-year-old to pop on the program anytime he wants to get free airtime for his campaign and personal brand. (Joe has especially embraced Trump’s anti-Latino rhetoric.) This is made even worse that, in order to get the extra hour to blather on, the network got rid of its most well-known Hispanic personality.

The bad optics of giving a Trump-friendly program more airtime at the behest of a Latino anchor was noted by many after Concha’s article went up.



As some pointed out, MSNBC is looking less and less diverse with these recent moves. From the way it appears, outside of Tamron Hall from 10 AM to 12 PM, the entire weekday lineup will be white. (Kate Snow is supposedly getting the 3 PM to 5 PM slot.) Compare that with just a few months ago, when you had Hall, Diaz-Balart, Reid, Wagner, Sharpton and The Cycle’s Toure. Recent demographics have shown that MSNBC’s audience is far more diverse than CNN and Fox News. Will that continue now that the network has decided to go more white and conservative in its approach?

Justin Baragona is the editor and publisher of Contemptor. Prior to starting the site, he worked on the editorial staff of PoliticusUSA. During that time, he had his work quoted by USA Today and BBC News, among others. Justin began his published career as a political writer for 411Mania. He currently resides in St. Louis, MO with his wife and pets.
4 Comments on this post.
  • Judith Mason
    3 September 2015 at 11:00 pm

    This photo screams sexism — and the silly, stupid, shallow women who go along with it, presumably for the $$. Note that Joe is dressed in business attire and sitting down. The Girl (his –ahem — co-host) is dressed in the modern-day Stepford Wife fashion — thigh-high dress with spike heels. Her pose belies her so-called tough journalist image. Think about it. Would Joe have changed places with her — even in fun? Hell no!. This is by no means the most extreme example. That can be found on Fox News daytime. I saw four women dressed in different colored Stepford Wife dresses with matching heels. All had long hair draped over one shoulder — two each on either side of the male host (dressed in business attire) with legs crossed in his direction. This is show business. MSNBC needs to get serious about devoting MORE time to reporting the news during the day– which includes more than inhaling Donald Trump’s every fart. I get my news from Al Jazeera, BBC and CNN International. Ed Schultz was targeted because he reported many times on the trade deals which routinely result in moving many American jobs overseas. He was very passionate about it and wouldn’t back off. Rev Al Sharpton is exiled to a Sunday morning spot where his audience will find him. I fail to see how giving viewers two more hours of Joe and the Girl fussing and showing her legs will change anything for MSNBC.

    • Sylvia Wardrop
      1 March 2016 at 12:39 am

      Exactly my thoughts, Judith. The photo borders on disgusting! Joe is looking away and the look Mika is giving Joe–yuck!

  • Arlene Ellis Russell
    3 September 2015 at 11:17 pm

    No excuse for getting rid of Jose! At least he offered new topics and guests. Joe said “I” so much I had turned him off especially after he treated Mika as if she were a drunken idiot for whom he has only disdain. Were Joe to treat me like he does Mika, I would pour Starbucks in his egotistical face and walk away. I am thankful for Chris and Rachael. However, Joe has cowed everyone on his show except Mike Barnacle
    and I long for Howard Dean and the morning charts regular. After the first hour, Joe repeats so why add another hour of repeats?

    I used to be a big Chuck fan but equal time for Republican policy is nauseating me and Mark and John have the same problem after getting their own show. I rather think Joe boring if he has nobody on the show contradicting him. Everybody seems to be walking on eggshells instead of having a give and take discussion of issues.

    I realize there is a great deal of campaign money out there but I don’t get much expertise from Mark, John, Mika or guests anymore because of Joe’s love affair with himself intent on showing himself to be the only one who knows everything about everything because he served in a Congress. Mika can’t get news items in because he refuses to shut up!

  • AkiraB
    6 September 2015 at 5:41 pm

    So glad I’m boycotting MSNBC for their pathetic pretense that Bernie Sanders doesn’t exist. I can’t take 5 minutes of Morning Joke bloviation. Ugh!

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